In the age of continuous optimisation and cost-cutting, a dedicated landing page can create a streamlined user journey and improve conversion rates. Now that we dropped a few buzzwords and got your attention, let’s see what exactly a landing page is and whether you should even bother creating one. Should I bother? Yes, you should. […]
If you own or manage a website that heavily depends on organic traffic from Google to keep it running, then waking up to a penalized website is definitely one of the worst things that can happen to your online business. What is a Google Penalty or Manual Action? A Google Penalty is a punishment […]
At Taksu, we are passionate about the digital marketing world, that’s why we’re constantly developing new services and strategies that benefit not only our clients but the digital marketing community as well. As our company expands in the Asian market, we have decided to dig a little bit deeper and conduct our own research on […]
Customer service is not what it used to be. We, the customers, want fast assistance immediately. The time when we had to wait 5-7 business days to get an answer on a simple query is long gone. To be fair, most of us don’t even remember the last time we had to interact with an […]
During the past few years, Google has been serving its searchers more and more information directly on the search engine results page (SERP), in many cases removing the need to click through to any particular website. There are featured snippets, the Google knowledge graph, buttons to install apps directly, and the Google Maps pack, just […]
Whether you’re about to start posting content on your website for the very first time or have been doing it for years, you should be constantly working on your blog’s content strategy. Why? Simple! A blog content strategy allows you to get organised beforehand so you and your team know what kind of content is […]
After a significant interest in our previous blog post received, we decided to release a new one related to our e-commerce knowledge. Getting customers to know about your business is important, but keeping them is what makes your business sustainable. On average, returning customers are spending twice as much as what new customers do, so […]
It’s January – this special time of the year when we reflect on the previous year and make plans for the upcoming one. If your New Year’s resolution is to grow your e-commerce store, fear not, it is possible! E-commerce sales have been surging over the last years and show no signs of slowing […]
Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]
All companies with a portfolio of brands have a Brand Architecture, but the question is do they have a Brand Architecture Strategy? Most marketeers only think about their Brand Architecture Strategy during times of change such as mergers, acquisitions, launches and when rebranding, as they get forced to look at the bigger picture. This often […]
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