Since launching our China Digital Marketing Services at the beginning of the year, we have had people make various enquiries and they have asked a number of questions that often fit into some common categories which highlight that there is often limited knowledge that businesses outside of China can have about how digital marketing in China works. 

As part of our mission to help international businesses grow, we are now helping them to develop new digital marketing strategies in China to enable businesses to gain new brand awareness and develop new revenue streams on a new frontier.

The current global economic situation means that consumer and businesses in China are much more active and in a position to be doing more businesses, and so to other parts of the world that have restricted demand currently this means that markets in China are looking a much more attractive option that is causing businesses to consider reshaping their business models.

Over the last year, we have encountered many misconceptions about digital marketing strategies in China that are popular among people in the West but surprisingly in Asia as well. So, we decided to create a guide where we highlight the top 10 misconceptions some businesses and marketers outside of China have on digital marketing in China.

Our eBook also includes tips and step-by-step guides on how to approach a marketing strategy in China.


Specific areas our eBook covers:

Setting up a WeChat account

WeChat’s advertising guide and restrictions

Alternative social media platforms in China to consider

        • Such as: Weibo, TouTiao, Zhihu, Douban, QQ, Youku, Tencent Video, TikTok, Xueqiu, Keep, Mafengwo, XiaoHongShu and Maimai

✓ Step-by-step guide on setting up a paid search account on each of the main platforms

✓ Key paid marketing platforms in China

✓ Chinese government and specific Chinese marketing platform advertising guidelines

✓ Paid marketing costs

✓ SEO in China

✓ Acquiring a Chinese domain

✓ Chinese website setup

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    Digital marketing in China with Taksu Digital

    We can help your business set up new official business accounts on specific Chinese marketing platforms depending on your target audience ficus for your products and services.

    With many marketing platforms in China being very localised, we provide you with insights and performance data at an international and universal level, so you can understand how your China marketing campaigns are performing quickly and easily.

    Learn more about our China marketing services here


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