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Digital Marketing Behaviour in Asia: The Survey

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At Taksu, we are passionate about the digital marketing world, that’s why we’re constantly developing new services and strategies that benefit not only our clients but the digital marketing community as well. As our company expands in the Asian market, we have decided to dig a little bit deeper and conduct our own research on […]

Why a Brand Personality is a Must Have and How You Make One

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Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]

Building Strong Brands with the Customer Based Brand Equity (CBBE) Model

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“I would like a strong brand, please” “Thank you for your request. Do you want a bag with that?” No, it is not that easy. Lucky for us, since helping brands grow literally is our job. A strong brand is not something you can get delivered over a counter, it is something you build over […]

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