Providing insights, tips and recommendations on how to approach digital marketing strategy across the APAC region.

There are many different elements to consider when launching a new business online or launching a new digital marketing strategy for your existing business in Asia. 

This guide will help you break down the different elements you may need to consider as part of your digital marketing strategy in order to grow your business online.

In each chapter we will outline some key things to know about different digital marketing channels and you can access each chapter though our menu at the bottom of this page.

The insights in this guide are aimed to be most useful for SME businesses or startups looking to launch their digital marketing strategy for the first time or maybe launching their business for the first time online.

Initial Market and Target Location Review

The first thing you should do before starting to implement your digital marketing strategy is to define what your primary target market locations are because if you are targeting specific and multiple countries in Asia then you may need to prioritise different channels and marketing platforms in different countries.

For example, in Indonesia Instagram should be prioritised over Facebook for B2C targeting and also over LinkedIn for B2B targeting.

The map below will help you to define what platforms you should look to prioritise depending on what countries in Asia you are looking to target.

Defining your B2B and/or B2C Audience

As well as defining your target countries, you should also define which platforms are most relevant to your business model on a B2C and/or B2B level in your target countries.

Do Your Research Before Implementing Your Strategy

It’s important you do your research regarding the usage of key marketing platforms in each country. One very useful report that provides the insights you need to help prioritize channels and countries is the annual Digital Global Overview Report that has been compiled by WeAreSocial and Hootsuite over the past few years.

Another useful tool to use is where you can compare key digital marketing factors such as search engine share, social media platform share and mobile device share by country.

To find out more about how to approach different digital marketing channels in Asia, check out the following chapters of this guide.


Download the Full Asia Digital Marketing Guide as an eBook.

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