Paid Search Strategy
We can develop an effective paid search strategy to make sure you get the maximum ROI from your paid search spend.
- Audit existing campaigns and provide recommendations on how to improve campaigns
- Recommendations to optimize ad copy, titles, descriptions and destination URLs
- Track campaigns based on impressions, clicks, conversions and spend and adjust according to your business objectives
- Make sure that all negative keywords and exclusions are setup correctly to ensure an efficient budget spend
Google AdWords Optimisation
We offer consultancy for clients already set up on Google AdWords to further optimise your account.
- In-depth keyword and competitor research to understand market costs and competitor ad text across keywords
- Set up Adwords account with an optimal account structure and campaign & adgroup creation
- Develop an efficient keyword strategy with optimal landing pages to set up relevant campaigns
- Define budget based on market dynamics and your business objectives