One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Conducting a content gap analysis is a […]
Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this post, we look at […]
In the last few months, it seems the world has suddenly woken up to the AI revolution that is upon us due the general public discovering something tangible and usable for AI on a mass scale, in Chat GPT It seems the race is on to grab AI Chat/Search market share with Microsoft first out […]
As more and more people are becoming aware of ChatGPT, it may present many opportunities to become more knowledgeable about certain specialist subjects (like SEO) and possibly also help them to complete some SEO tasks for them. For someone like a small business owner who wears many hats, ChatGPT could be a really useful tool […]
Online advertising platforms are currently sending out some mixed signals when it comes to promoting cryptocurrency related businesses. So if you are a crypto company you may want to make sure you have a plan B in place by ensuring you always have good organic search rankings by implementing a high-quality SEO strategy on your […]
Merchants can list products for free on Google Shopping since mid October 2020. Prior to that date, merchants needed to pay in order to list their products in Google Shopping. The free listings are a great opportunity for online shop owners who have not started advertising on Google Shopping before or online shop owners who […]
A modern look and user experience is one of the most important aspects for a website to look trustworthy, perform well in search engines and convert visitors. Whether you have a B2C or a B2B business, your potential clients are constantly adapting to the latest technologies and possibilities. The quality standards they expect a website […]
If you own or manage a website that heavily depends on organic traffic from Google to keep it running, then waking up to a penalized website is definitely one of the worst things that can happen to your online business. What is a Google Penalty or Manual Action? A Google Penalty is a punishment […]
Having an online presence is more important than ever for local brick and mortar businesses. Whether you are a carpenter, a painter, a dentist, a lawyer or a mortgage specialist; people need your skillset. And they are going to search for you online. The way Google shows search results to users is changing rapidly. One […]
It’s January – this special time of the year when we reflect on the previous year and make plans for the upcoming one. If your New Year’s resolution is to grow your e-commerce store, fear not, it is possible! E-commerce sales have been surging over the last years and show no signs of slowing […]
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