Analytics Strategy

Building an analytics strategy from planning and implementation to analysis and conversion rate optimisation

    • Liaise with management and business stakeholders to establish business objectives and KPI
    • Recommend specific analytics tools, Tag Management Systems and marketing platforms
    • Develop analytics roadmap
Analytics Strategy

Insights & Analysis

Translating online data into actionable insights

    • Conversion funnel analysis, product performance and onsite CTR
    • Understand marketing channel performance and create marketing attribution models
    • Analyse user journeys and build customer segments based on available data
    • Leverage range of existing tools, including Google Analytics, Adobe Analytics and Mixpanel
Insight & Analysis

Reporting

Regular personalized reporting for a variety of stakeholders to ensure easy monitoring of the right data for the right people

    • Regular (daily, weekly and monthly) automated reporting using google sheets, excel and direct to email PDFs
    • Weekly in-depth analysis of performance onsite across marketing channels
    • Create custom dashboards within the analytic tools
Analytics Reporting

Implementation & Tag Management

Audit existing analytics implementations, provide recommendations and implement changes.

    • Audit existing analytics implementation
    • Provide tracking specification including event hierarchy, custom dimensions
    • Data Layer specification to allow for analytics and marketing tracking through Tag Management Systems
Analytics Tag Management

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