Analytics Strategy
Building an analytics strategy from planning and implementation to analysis and conversion rate optimisation
- Liaise with management and business stakeholders to establish business objectives and KPI
- Recommend specific analytics tools, Tag Management Systems and marketing platforms
- Develop analytics roadmap
Insights & Analysis
Translating online data into actionable insights
- Conversion funnel analysis, product performance and onsite CTR
- Understand marketing channel performance and create marketing attribution models
- Analyse user journeys and build customer segments based on available data
- Leverage range of existing tools, including Google Analytics, Adobe Analytics and Mixpanel
Reporting
Regular personalized reporting for a variety of stakeholders to ensure easy monitoring of the right data for the right people
- Regular (daily, weekly and monthly) automated reporting using google sheets, excel and direct to email PDFs and other reporting software
- Weekly in-depth analysis of performance onsite across marketing channels
- Create custom dashboards within the analytic tools
- Recommend specific dashboarding and reporting software to help provide efficient and automated insights
Implementation & Tag Management
Audit existing analytics implementations, provide recommendations and implement changes.
- Audit existing analytics implementation
- Provide tracking specification including event hierarchy, custom dimensions
- Data Layer specification to allow for analytics and marketing tracking through Tag Management Systems
