Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector.

In this post, we look at some of the key elements you should be focusing on to ensure your digital marketing strategy is optimised specifically for Hong Kong.

Hong Kong Digital Trends

Before deciding on what digital marketing strategies to use in Hong Kong, you need to be aware of the current digital trends, so that you can leverage specific digital marketing channels that will be most effective for your business.

According to the annual report released by We Are Social & Meltwater, Hong Kong’s digital landscape is rapidly evolving.

The Hong Kong Social Media Landscape

Social media is a powerful tool for businesses to reach their target audience and build brand awareness. In Hong Kong, there are over 6.73 million social media users, so including a social media marketing strategy is essential if you want to grow your online business here.

Hong Kong Social Media Use 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong
Most Used Social Platforms in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

Here is a breakdown based on marketshare of the platforms, with Tiktok currently not available in Hong Kong though:

  • WhatsApp – With over 7 million active users in Hong Kong, WhatsApp is a great platform for businesses to connect with their customers through one-on-one messaging. Businesses can leverage WhatsApp to provide customer support, send promotional messages, and even conduct transactions through its integrated payment feature.
  • Facebook – With 5.8 million active users in Hong Kong, Facebook is a great platform for businesses to reach a diverse audience. Businesses can create a dedicated Facebook page to promote their brand, post updates, and use targeted advertising to reach their preferred audience. Facebook also offers e-commerce features such as Facebook Marketplace and Shops.
  • YouTube – With 5.2 million active users in Hong Kong, YouTube is the go-to platform for video marketing. Businesses can create engaging video content to showcase their products or services, and use targeted advertising to reach their desired audience.
  • Instagram – With 3.7 million active users in Hong Kong, Instagram is a visual platform that is perfect for businesses in the fashion, beauty, and lifestyle industries. Businesses can create an Instagram business account to promote their brand, showcase their products, and use Instagram’s e-commerce features such as Shopping tags and Instagram Checkout.
  • WeChat – With 3.6 million active users in Hong Kong, WeChat is a popular platform for businesses to reach Chinese-speaking audiences. Businesses can create a WeChat Official Account to promote their brand, offer customer support, and even conduct transactions through its integrated payment feature. WeChat also offers advertising features such as Moments Ads and Mini Programs.

To effectively leverage these social media platforms for marketing, businesses should focus on creating engaging content that resonates with their target audience, using targeted advertising to reach their desired audience, and utilising the various e-commerce features offered by each platform. It’s also important to track and analyse the performance of your social media marketing efforts to continually optimise your strategy

Email Marketing Remains Important in Hong Kong 

Despite the popularity of social media and mobile, email marketing remains a powerful and effective channel in Hong Kong.

Email marketing campaigns can be used to generate sales, acquire customers, create brand awareness, and reward customer loyalty.

To make the most of email marketing, businesses should plan their campaigns by modality, audience, and goals. Marketers should also define KPIs, segment audiences, personalise messages, and use a CRM.

In addition, businesses can also use targeted email campaigns to promote their products and services to specific customer segments. For example, they can send personalised emails to customers who have abandoned their carts or those who have made a purchase in the past. This can help to increase the chances of conversion and repeat business. However, you may want to check out the regulations related to email marketing if you are planning to launch scaled email marketing campaigns in Hong Kong to ensure you are complying with Hong Kong legislations.

For instance, while Mainland China and Hong Kong have different mechanisms for email marketing, with China adopting an opt-in approach and Hong Kong opting for an opt-out policy, both regions have specific regulations that marketers must follow.

In Hong Kong, it’s recommended to serve email content in both English and Chinese, with contact information and opt-out instructions provided in both languages. The only exception is if the subscriber has expressed a preference for one language over the other and given permission for emails to be sent in only that language. Additionally, all opt-out requests must be processed within ten business days, with the opt-out function remaining active for at least thirty days after sending.

E-commerce continues to gather momentum

E-commerce is rapidly gaining momentum in Hong Kong, and according to Statista, revenues of E-commerce market is projected to reach 20.56 billion USD in 2023.

eCommerce Consumer Goods Overview in Hong Kong
Source: https://datareportal.com/reports/digital-2023-hong-kong

Businesses can use this to their advantage by optimising their online stores for increased conversions. One way to do this is by using data-driven approaches, such as analysing customer behaviour and preferences, to tailor offerings and improve the user experience.

eCommerce Consumer Goods Categories in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

To have a successful in e-commerce strategy, businesses must also focus on mobile optimisation. With over 7 million mobile phone users in Hong Kong, it’s crucial for businesses to ensure that their e-commerce stores are optimised for mobile devices. This includes using responsive web design, optimising page load times, and ensuring that the checkout process is seamless and user-friendly.

Personalisation is another crucial aspect of e-commerce in Hong Kong, as it helps businesses increase engagement, build brand loyalty, and drive conversions. Many businesses in Hong Kong use data-driven approaches to personalise their online stores, such as by recommending products based on a customer’s browsing history or past purchases. For example, if a customer has previously bought a pair of shoes, the online store might recommend similar shoes or accessories that complement the previous purchase.

Another example of personalisation in e-commerce in Hong Kong is through mobile optimisation. Many businesses tailor their mobile apps or mobile websites to cater to the specific needs of their customers, such as by offering easy navigation, personalised product recommendations, and quick checkout options. This helps to improve the overall user experience and drive conversions.

Furthermore, some businesses in Hong Kong use personalization through loyalty programs, offering personalised rewards and discounts to their loyal customers. These rewards may be based on a customer’s past purchases or their engagement with the brand, such as by leaving product reviews or referring friends.

Digital Advertising in Hong Kong

Google Ads

When it comes to the dynamic digital marketing landscape in Hong Kong, businesses must consider various channels to reach their target audience. If your businesses is in an industry where people are fully aware of the types of products and services that exist with the industry, then those who are considered to be “in the market” for such products and services are more likely to use search engines as a prominent channel in their conversion journey.

Leveraging Google Ads is a strategy that targets users lower down in the conversion funnel and in this section we list some key considerations for marketers looking to get the most out of the platform.

Google Ads - Ad Types Available in Hong Kong 2023

Data-driven targeting is key to unlocking the ultimate success for Google Ads. This means using data to understand your audience and target them with relevant ads. You may find utilising audience targeting options such as demographics, interests, and keywords to reach your target audience will lift much of your burden.

When targeting audiences in Hong Kong with Google Ads, it’s important to consider the unique cultural and language factors of this region. Cantonese is the primary language spoken, while Traditional Chinese is the written format for this city. So it’s important to ensure that ad content is translated and localised to resonate with a local audience. It’s worth noting that even in written Traditional Chinese, there are two formats being used by Hong Kong natives. They are respectively colloquial format based on the spoken Cantonese and a standard style.

Search query language majority can also be different depending on the industry, for example in luxury focused industries English may be used over native Traditional Chinese search queries sometimes.

It’s common and often recommended to run many Google Ad campaigns in both English and Traditional Chinese. This should only be done however if you have relevant website sections and/or campaign landing pages in both English and Traditional Chinese.

As well as having relevant web pages to send Google Ads traffic you also need to make sure you have people who can handle enquiries, purchases and customer service in the language you are serving ad campaigns in.

Hong Kong is a highly developed and affluent market, so there may be specific preferences and behaviours that digital marketers should consider when crafting ad campaigns.  For example, Hong Kong consumers place a high value on brand reputation and quality products. Therefore, ad campaigns should highlight the quality of the product or service being offered, and emphasise any certifications or awards that the brand has received to build trust and credibility with the audience.

YouTube Ads 

Whilst technically being part of the Google Ads platform, YouTube Ads can be considered it’s own separate digital marketing channel that businesses in Hong Kong should consider using. With a potential ad reach of 6.73, it presents a tremendous opportunity for brands to reach a vast audience and generate leads. YouTube offers many types of Ads, which allow companies to showcase their products or services in a very engaging and interactive way using a varied range of ad budgets.

YouTube Advertising Audience Overview in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

YouTube offers a range of targeting options that allow marketers to narrow down their audience based on demographics, interests, and behaviours. This targeting feature ensures that ads are displayed to the right people, increasing the chances of conversion. Additionally, YouTube’s mobile optimization features  such as vertical video ads and responsive design make it an ideal platform for mobile-first campaigns, which are prevalent in Hong Kong. More information on the different types of YouTube Ads can be found on Google’s YouTube help section here.

YouTube Ads Types 2023

Another advantage of YouTube is its emphasis on brand reputation and quality content. The platform rewards high-quality content with better visibility and engagement rates, making it an ideal platform for companies that prioritise delivering value to their customers.

Facebook Advertising in Hong Kong

Facebook is of course a social media platform giant that is prominent in almost every country across the world, and Hong Kong is no exception. With a total potential Ad reach of around 4.2 million users in Kong Kong.It is a powerful tool for digital marketers as it offers a wide range of targeting options and an enormous user base that can be effectively reached through advertising. Facebook’s user base in Hong Kong consists of a diverse mix of age groups, genders, and interests, providing marketers with a unique opportunity to target specific audiences.

Facebook Advertising Audience in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

Hong Kong consumers are known for their discerning tastes and affinity for high-end brands, and Facebook’s ability to showcase brand reputation and product quality can be leveraged to great effect. By highlighting these aspects of your brand, you can effectively capture the attention of Hong Kong consumers and build a loyal following.

It is also inevitable to consider cultural and language factors when using Facebook Ads in Hong Kong. Hong Kong is a multicultural city with a diverse population, and marketers must take into account the various languages and cultural nuances when crafting their campaigns. Facebook’s localization options make it easy to target specific language groups, ensuring that your message resonates with the right audience.

Defining the right target audiences for a Facebook Ads Campaign can be a challenge ad so it’s recommended to create custom and lookalike audience to use in ad campaigns where possible. If you have some existing email address lists specifically from Hong Kong profiles, then these can be used to help build such custom audiences.

For more information on the different types of Ads that can be served on the Facebook platform, see https://www.facebook.com/business/ads/ad-formats.

Instagram Advertising in Hong Kong

Instagram has become a powerful marketing channel in Hong Kong, with a growing number of businesses leveraging the platform to reach their target audience. With a total potential Ad reach of around 3.3 million users in the city, Instagram provides businesses with a unique opportunity to engage with their customers and build brand awareness.

Instagram Advertising Audience in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

One of the key benefits of using Instagram Ads in Hong Kong is its visual nature. Instagram is a platform that is all about beautiful visuals, making it an ideal platform for businesses with visually appealing products or services. In addition, the platform’s Stories feature allows businesses to create short, engaging content that can be used to showcase products, behind-the-scenes footage, and more.

To effectively leverage Instagram for marketing purposes in Hong Kong, businesses should consider the following tactics:

  1. Use influencer marketing: Influencer marketing has become a popular way for businesses to reach their target audience on Instagram. Hong Kong has a large number of influencers with a significant following, making it an ideal market for businesses looking to leverage influencer marketing.
  2. Create localised content: Hong Kong has a unique culture and language, so it’s important for businesses to create content that resonates with their target audience. This can be achieved by creating localised content that speaks to the local Hong Kongers. 
  3. Use Instagram ads: Instagram offers a range of ad formats that businesses can use to reach their target audience. With Instagram’s targeting capabilities, businesses can reach highly specific audiences based on demographics, interests, and behaviours.
  4. Optimise for mobile: Hong Kong has a high smartphone penetration rate, so it’s important for businesses to optimise their Instagram content for mobile devices. This includes using high-quality visuals and ensuring that content is easy to view on smaller screens.

When comparing Instagram to Facebook in the context of Hong Kong, it’s important to note that both platforms have their own strengths and weaknesses. While Facebook has a larger user base in Hong Kong, Instagram offers a more visual and engaging platform for businesses. Ultimately, the choice between the two platforms will depend on the specific needs and goals of each business and the industry it is in.

For more information on Instagram Ad types, please visit https://www.facebook.com/business/help/877053729032543?id=1997185213680277

Facebook and Instagram can be difficult and less relevant to target profiles in a B2B marketing environment as the audience targeting setup is not as relevant to target businesses, so this is where LinkedIn Ads can be potentially used as a better option.

LinkedIn Ads

LinkedIn is more than just a platform for job seekers and recruiters. It is also a powerful marketing channel for businesses in Hong Kong. With a potential Ad reach of 2.8 million LinkedIn users in Hong Kong, the platform provides a unique opportunity for businesses to reach a highly engaged and professional audience.

LinkedIn Ads Audience in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

One of the key benefits of using LinkedIn Ads in Hong Kong is the ability to target specific job titles, industries, and company sizes. Custom audiences can also be created from specific company LinkedIn page lists and LinkedIn profile lists. This allows businesses to tailor their content and messaging to a specific audience, increasing the likelihood of engagement and conversions.

Another advantage of LinkedIn is its content capabilities. The platform’s algorithm values long-form, informative content, making it an ideal platform for thought leadership and industry insights. By creating and sharing valuable content, businesses can establish themselves as experts in their field and build trust with their audience.

English is widely used in Hong Kong’s professional environment. Therefore, most white-collar professionals in Hong Kong are comfortable using English on LinkedIn. This presents an opportunity for businesses to create content and profiles in English to reach and engage with this audience, building on a wider international LinkedIn strategy a business may already have.

In terms of the different Ad types, it’s worth noting that the cost per acquisition of sponsored news feed display ads can be quite expensive, so if you are looking to gain new B2B leads using LinkedIn Ads then you should consider Message Ads as a priority. Conversation Ads are the main message ad format type that LinkedIn offers now, as they discontinued standard InMail message ads in June 2023.

LinkedIn Ads Types Available
LinkedIn Ads Types Available

For more information on LinkedIn Ads types, please visit https://business.linkedin.com/marketing-solutions/success/ads-guide

Advertising on Quora

Quora Ads can be a powerful tool for businesses looking to target expats in Hong Kong. With its active community and Q&A format, Quora offers a unique opportunity to engage with the target audience and drive targeted traffic to the website.

Quora Ads Example

One of the main advantages of using Quora ads is the low CPC and CPA, making it a cost-effective advertising option. This is especially important for businesses operating in Hong Kong, where advertising costs can be high.

Quora Ads can potentially be used as a B2B marketing strategy as well, as the type of audiences that can be targeted include specific industry focuses. If you wish to promote products that target more of an international and expat audience in Hong Kong, then running Quora Ads in English only may be a suitable platform to include as part of your online advertising strategy in Hong Kong.

Hong Kong Specific Native Display & Programmatic Advertising

The display advertising landscape in Hong Kong is very dynamic with many different elements being included as part of a programmatic landscape in Hong Kong.

IAB Hong Kong Programmatic Landscape
Source: https://www.iabhongkong.com/hong-kong-programmatic-landscape-2020

There are a number of publishing groups and websites that provide the opportunity to place display ads and also a number of advertising solutions such as ad exchanges and demand service platforms to run display advertising campaigns through.

If you are looking to gain significant brand exposure in the Hong Kong market then programmatic display advertising should be considered as a priority strategy, however, a large ad budget will be required to carry out this kind of strategy that may not have a direct return on investment in the short term.

TikTok is not available in Hong Kong as a Social Media Promotion Channel

One channel that is providing success for many businesses across Asia is TikTok Ads. However, whilst some statistics suggest that TikTok does have users in Hong Kong, technically it is a platform that is not officially available in Hong Kong.

This is a conscious decision made by TikTok due to data usage concerns. So unfortunately if you were hoping to repeat any successes you may have had in other countries on your TiKTok account, it’s unlikely that you will be able to emulate the success in Hong Kong and use it as a channel for growth in this region.

Website Strategy Considerations

Mobile Strategy Requirements in Hong Kong

Desktop vs Mobile vs Tablet Share in Hong Kong - Jan 2019 to June 2023
Source: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/hong-kong/#monthly-201901-202306
Hong Kong Share of Web Traffic by Device Platform
Source: https://datareportal.com/reports/digital-2023-hong-kong

According to data from Statcounter, the percentage share of desktop users online in Hong Kong has once again overtaken the percentage of mobile users since late 2022. As the percentage of users between mobile and desktop users has fluctuated over the last few years and has been relatively equal, this data suggests that website strategies should focus on both desktop and mobile structures as equal priorities.

Mobile First for Conversions

According to a survey on online shopping behaviour in Hong Kong conducted by Rakuten Insight in June 2022, around 76 percent of respondents use their smartphones to shop online. Meanwhile, about 32 percent of surveyed online shoppers said they made online purchases on their laptops.

Share of Conversions by Device Platform in Hong Kong
Source:https://www.statista.com/statistics/1324101/hong-kong-leading-devices-used-for-online-shopping/

So, if one of your key objectives for your digital marketing strategy in Hong Kong is to drive online purchases then your mobile website (and possibly app) conversion journeys need to be a priority focus.

Does your website need Chinese and English Language in Hong Kong?

Well it all depends on your target market really…… 

What you need to remember about consumers and web users in Hong Kong is that they use websites and search in different ways, therefore you may require a specific Hong Kong web design strategy. This is dependent on what industry your products target and also what consumer segments and demographics you are targeting in Hong Kong, as there are many. 

The first step is to make sure you have you have conducted thorough market research, because this will help you understand who you should be setting your website up for.

Some examples that highlight this are:

  1. Websites that promote and sell luxury items in industries like the fashion industry need to have English sections to their website, as consumer search and demand is often in English that ensures brand focus.
  2. Sites that target local focused consumers need to have their websites predominantly in Chinese and additionally focus their website promotion strategy in Chinese. A personal finance website or a blue-collar jobs website are good examples of industries where local focus is much more important.
  3. Websites that mainly target the expat market may only need to be English. If your product is focusing on products more suitable to this demographic, then it may not be worth investing in time and resources in a Chinese section on your website.
  4. Websites targeting a certain age or generation may also need to be more focused towards a certain language. For example an older audience is more likely to be unable to understand English and so may need to have a higher weighting towards a Chinese language site.

There is also the decision on whether to include two version of written Chinese on your website, which brings us on to the next question……..

 

What version of written Chinese does your website require in Hong Kong?

If you are including a Chinese section on your website or your entire website is in Chinese targeting Hong Kong, then you need to put your website in Traditional Chinese. Cantonese is spoken in Hong Kong and the text used is in Traditional Chinese characters. 

If you live in Hong Kong you’ll know this already, but it is worth bearing this in mind. This is particularly pertinent If you are creating a multinational, multilingual site that includes Hong Kong, but you do not have a fixed base in Hong Kong.

SEO Strategy Considerations Specifically for Hong Kong

 

Google First SEO Strategy Required

For people looking to promote their website in the search engines in Hong Kong for the first time, there can be a misconception that Hong Kong uses the same search engines as China, with some businesses outside of Hong Kong sometimes thinking that search engines such as Baidu are mainly used.

Hong Kong generally has a western outlook when it comes to search however, and Google has been the dominant search engine for some time, as shown by the latest data from the 2023 study from WeAreSocial and Meltwater, which sourced their data from Statcounter.

Search Engine Traffic Share in Hong Kong 2023
Source: https://datareportal.com/reports/digital-2023-hong-kong

So essentially the majority of SEO strategy elements you focus on when optimising for Google are the key elements you need to focus on for an SEO strategy in Hong Kong.

Key Hong Kong SEO Strategy Elements

Ensuring you have the correct technical SEO structure when using both English and Traditional Chinese languages on your Hong Kong focused website is an important element specific to obtaining high levels of organic search traffic from visitors in Hong Kong. However it’s also important to identify what other key SEO elements should be a priority focus and this can depend on what industry your website is in.

The best way to find the most important SEO elements to focus on is to conduct thorough competitor analysis of the most industry relevant websites that have the best organic search visibility. This can be done using a tool such as SEM Rush, which tracks data for the Hong Kong search market in Google. 

Using competitor analysis tools you can identify elements such as what type of web pages are ranking the highest and how they are structured, what links are pointing to the pages (both internally and externally) and what keywords are being targeted by key competitors.

How should you configure Multilingual Websites in Hong Kong?

We suggest using /zh-hk and /en-hk as a subfolder on your .com or .com.hk website. 

If you believe that your website will have a primary language in Hong Kong then you may want to have a no /language-country subfolder for your main language and only use a /language-country subfolder for you secondary domain. e.g. 

www.example.com/this-is-the-primary-language-section and www.example.com/en-hk/this-is-the-secondary-language-section 

Specify when you are using Traditional (targeting Hong Kong) and Simplified Chinese (targeting China) in your language code, in your subfolder URL structures and in hreflang code (which helps search engines to understand what language page version to show). 

Chinese (Traditional)

  • Language code to include in HTML language settings: zh-Hant
  • URL structure to include www.example.com/zh-hant
  • Hreflang code to include <link rel=”alternate” href=”https://www.example.com/” hreflang=”zh-hant” />  along with other website language page variations on the same page

Chinese (Simplified)

  • Language code to include in HTML language settings: zh-Hans 
  • URL structure to include www.example.com/zh-hans
  • Hreflang code to include <link rel=”alternate” href=”https://www.example.com/” hreflang=”zh-hans” /> along with other website language page variations on the same page

Should you be using Chinese URLs on your website in Hong Kong? 

This really depends on what type of website you have and which location you are targeting. 

For example:

  • If you are targeting the Chinese mainland as well as Hong Kong you may want to use Chinese URLs to help rank in China’s Baidu search engines. Chinese URLs are not necessarily favoured in Baidu but this could help
  • If you have a lot of local content on your blog that targets local phrases and themes, then you may want to use Chinese URLs in your blog posts
  • If you have URLs that include content related to international themes or international brands then it may be better to use English URLs.

One good way to decide could be to check out the search volumes in Chinese and English before deciding. Alternatively, you could look to see if both Chinese and English words are used in the keyword search phrases used.

A good recommended approach is to use english based characters in your main core website URLs for both the English and Traditional Chinese language sections, (for products and service pages, for example). Then use Chinese characters when needed in the Traditional Chinese section of any blog or article based section.

Focusing on Local SEO

Optimising for local search should be an important part any search marketing strategy for Hong Kong. Often a customer is not too far away from a relevant shop or office location, due to the compact urban nature of Hong Kong as a region. So local map results are served in many of the search results in Hong Kong.

Having a verified and optimised Google Business Profile account can help provide a link between your online and offline marketing strategies, as it means that when internet users are searching for your brand in Google they will be able to find your store locations easily from where they can purchase products in-store.

There are a number of new features in Google MyBusiness that you can also leverage to gain further visibility online to offline.

Hong Kong Google Search Example with Local 3 Pack Map Listings

Need Tailored SEO Support for your Hong Kong Business?

We provide individual SEO consultancy strategies that are unique to your business and your industry, whether targeting better rankings in Hong Kong or in other international markets.

App Optimisation in Hong Kong

If you have an app and want to promote the app in app stores in Hong Kong then you need to remember that Apple has a much greater market share in Hong Kong than in other parts of Asia, (where Android is often more popular). So, your app promotion strategy may need to be focused more on the Apple App Store and your iOS app.

Hong Kong Mobile Market Manufacturer / Brand Market Share - June 2022 to June 2023
Source: https://gs.statcounter.com/vendor-market-share/mobile/hong-kong/#monthly-202206-202306-bar

Key App Listing Optimisation Elements in Hong Kong

Ensuring your app listings are fully optimised in both The Apple App Store and the Google Play Store, with relevant keywords included in the App Title and App Description. Ensuring you focus on app store listing optimisation in English and Traditional Chinese is required if you serve your app in both languages. 

You can find the best target keywords to focus on and also understand more about your own and other relevant competitor apps in Hong Kong by using software such as ASOTools.io

Key Takeaways & Focus Areas

If you are looking to enter the Hong Kong market for the first time or engage in new digital marketing strategies in certain channels and platforms, then it’s imperative that you gain an understanding of the unique online landscape that Hong Kong has. Almost as unique as its physical landscape 🙂

Understanding how to balance your content between English and Traditional Chinese and understanding the ratio percentage between both languages for your specific industry is crucial. This element makes website development and structure very important and often unique versus other websites you may have worked with in other regions and countries.

Knowing the main marketing platforms that are key to test for your industry is also a key element, so hopefully this guide has helped contribute to your knowledge building in this area.

One last point to consider is that digital marketing strategies need to consider the impact of current events on their campaigns, particularly in the wake of recent political and social unrest in Hong Kong. It’s important to stay informed about local news and sentiment, and adjust campaigns accordingly to avoid any potential political or social backlash.

Recommended Tools for Hong Kong Digital Marketing

At Taksu we have a mix of resources and skills that can help those who need local insights into digital marketing in Hong Kong and also provide native execution, but at the same time require an international standard in approach.

If you’d like to find out more about how we can help you launch and grow a tailored digital marketing strategy to help grow your business online in Hong Kong, then feel free to get in touch with us.

Disclaimer: In our content we may include recommendation links to other products and services that we may earn affiliate commissions on (with no extra cost to you, the reader).

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