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17 Obvious Signs Your Website Is Outdated (And How To Fix It!)

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A modern look and user experience is one of the most important aspects for a website to look trustworthy, perform well in search engines and convert visitors.  Whether you have a B2C or a B2B business, your potential clients are constantly adapting to the latest technologies and possibilities. The quality standards they expect a website […]

The Importance of Writing High-Quality English Content

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When producing content for an international or Western audience, it is absolutely essential for companies to use the correct and appropriate level of written English. Successful organisations spend an enormous amount of time and effort crafting their brand image and content strategy – they truly understand the importance of presenting a carefully thought out image […]

How To Create A Content Marketing Strategy

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Whether you’re about to start posting content on your website for the very first time or have been doing it for years, you should be constantly working on your blog’s content strategy. Why? Simple! A blog content strategy allows you to get organised beforehand so you and your team know what kind of content is […]

The Best Tools to Help You Generate Content Marketing Ideas

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Businesses recognise the importance of good content marketing, to set your business as a thought leader within your industry and also playing a significant part in your website and social media interaction. The difficulty is generating fresh and relevant content on a regular basis and keeping in touch with the most popular content on the […]

Five B2B Blogging Mistakes That Are Costing You Customers (and How to Fix Them)

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Your B2B blog is a well-oiled sales conversion machine if you post at least once a week, right? Think again! Even the most prolific B2B bloggers might be committing cardinal sins without even realizing it. There are billion-dollar companies with entire fleets of marketers with yawning blind spots on their blog that no one is […]

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