LinkedIn can be one of the best tools to generate new targeted leads for your business.
We can deliver strategies or train your team internally to combine CRM, content marketing and outreach strategy elements to get your brand in front of your target customer audience and also delivering high quality targeted leads.
LinkedIn Advertising
We can create and manage advertising campaigns on LinkedIn for you using different ad formats to suit your business.
What’s included as part of our LinkedIn Ads management service:
- Gaining a clear understanding of your business and promotion objectives
- Developing specific ad campaigns types such as InMail Ads, Sponsored Feed Image Ads and Video Ads
- Defining specific target audiences relevant to your products and services to promote ads to
- Working with LinkedIn directly to define custom segment audiences where necessary
- Creation of ad content text
- Creation of ad images and graphics where required
- Setup of ad conversion tracking in LinkedIn, Google Analytics and your chosen CRM system (if present)
- Ongoing performance monitoring and campaign refinement
LinkedIn B2B Lead Generation Management
We provide tailored LinkedIn campaigns that enable you to engage with relevant buyer-focused LinkedIn profiles using a semi-automated and streamlined approach that is brand-led.
What’s included as part of our B2B Lead Generation Management services:
- LinkedIn Profile Optimisation
- Lead Research & Identification
- Brand / Industry Keyword & Hashtag Identification
- LinkedIn Post Management
- Content Strategy Creation
- Account Monitoring
- Community Engagement
- Connection & InMail Outreach
- Other Social Media Account Setup & Branding
- LinkedIn Group Management
- CRM Integration
LinkedIn B2B Lead Generation Process Training
We can provide a training program for your team in house that will enable them to create the right brand messages to engage with potential target customer profiles in a streamlined and efficient way so that your staff don’t spend all day on LinkedIn.
What’s included as part of our B2B Lead Generation Process Training:
- Profile and Company Page Optimisation
- Lead Research & Identification Process
- LinkedIn Sales Navigator Training
- Keyword & Hashtag Identification Process
- LinkedIn Post Management
- Content Strategy Recommendations
- Account Monitoring
- Recommended Automation and Efficiency Generation Tools
- Recommended Connection & InMail Outreach Process
