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LinkedIn Message Ads vs Conversation Ads in 2025: What Changed Since 2023

By Lloyd Cooke on October 9, 2025.

LinkedIn Sponsored Messaging: Message Ads were “going away” in 2023—then they didn’t. What advertisers should do now Updated: October 9, 2025 In June 2023, LinkedIn displayed notices in Campaign Manager saying Message Ads (aka Sponsored InMail) would be discontinued and migrated to Conversation Ads. LinkedIn later backtracked—the platform still offers both Message Ads and Conversation […]

Our Hong Kong Digital Marketing Guide & Trends

By Lloyd Cooke on July 27, 2023.

Last Updated: January 2025 Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this […]

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