Customer service is not what it used to be. We, the customers, want fast assistance immediately. The time when we had to wait 5-7 business days to get an answer on a simple query is long gone. To be fair, most of us don’t even remember the last time we had to interact with an […]
During the past few years, Google has been serving its searchers more and more information directly on the search engine results page (SERP), in many cases removing the need to click through to any particular website. There are featured snippets, the Google knowledge graph, buttons to install apps directly, and the Google Maps pack, just […]
Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]
A brand’s presence in social media must not be taken lightly. The ultimate goal for all brand managers and marketers is to have strong brand relationships with your customers, but to get there you must ensure a consistent brand experience throughout your touch points and channels. Therefore you need to have a plan for how […]
“I would like a strong brand, please” “Thank you for your request. Do you want a bag with that?” No, it is not that easy. Lucky for us, since helping brands grow literally is our job. A strong brand is not something you can get delivered over a counter, it is something you build over […]
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