LinkedIn Ads Management

Our management fee pricing is straightforward and transparent:

• LinkedIn Sponsored Feed (Image Ads): $600 - $1,500 USD per month
• LinkedIn InMail Ads: $500 to 1,000 USD per month
• Combined Packages: For multiple campaigns running both Message and News feed Ads are fee range is between $1,000 and $2,000 USD per month 

These are monthly management fees that cover campaign setup, creative coordination, ongoing optimisation, performance monitoring, and regular reporting.

They're separate from your actual ad spend budget on LinkedIn.

We work on a monthly retainer model, which gives you flexibility and ensures we're continuously optimising your campaigns.

For fee payments, we accept bank transfers or card payments. You'll receive clear monthly invoices with a detailed breakdown of services.

Data-Driven Testing Framework: We run systematic A/B tests with 3+ variations per campaign and wait for statistical significance (minimum 1 week) before making optimization decisions. No guesswork—just data.

Dual Creative Strategy: We test both photo-based and illustration-based images to see what resonates with your audience. This approach has helped us discover surprising insights about what drives engagement in different industries.

Proactive Ad Fatigue Management: We don't wait for your ads to stop performing. We strategically rotate creative and introduce new variations to keep your campaigns fresh and engaging.

Industry-Specific Segmentation: We create separate campaigns for different industry verticals (like Professional Services, Retail, or Public Sector) with customised messaging for each segment. Your message to a retail executive should be different from one to a public sector decision-maker.

Transparent Reporting: You get shared campaign trackers and regular updates, so you always know exactly how your campaigns are performing.

We take a strategic, multi-layered approach to audience targeting:

Industry-Based Segmentation: We create separate campaigns for different industry verticals, ensuring your message is tailored to each audience's specific needs and pain points. For example, if you're targeting both retail and professional services, we'll run distinct campaigns with customized messaging for each.

Multi-Variant Testing: We don't just guess what will work. We launch multiple ad variations simultaneously (typically 3+ per campaign) and let the data tell us which combinations of messaging and creative resonate best with your target audience.

Geographic Expertise: We have deep knowledge of Southeast Asian markets (Hong Kong, Indonesia, and the broader region) as well as international markets like the UK, USA, and Australia. This means we understand cultural nuances and can adjust targeting strategies accordingly.

Continuous Refinement: As campaigns run, we monitor performance closely and pause underperforming variations while scaling what works. We wait for statistical significance before making changes, ensuring decisions are based on solid data rather than premature conclusions.

We recommend different formats based on your goals:

LinkedIn Sponsored Feed (Image Ads) are our go-to for most B2B campaigns. They're versatile, appear naturally in the feed, and work great for brand awareness, lead generation, and driving traffic. We create multiple creative variations—typically 3 text variations, sometimes paired with 2 different image options, giving us 6 different ads to test per campaign.

LinkedIn Sponsored Message Ads (InMail) are perfect when you need more personalised, direct outreach. They're excellent for event invitations, webinar promotions, or high-value offers where you want to land directly in someone's inbox.

For most clients, we recommend starting with Sponsored Feed ads to build awareness and generate leads, then layering in InMail campaigns for more targeted, personalised outreach. We can also run both formats simultaneously in combined packages for a comprehensive approach.

The key is testing. We'll help you figure out which formats and creative approaches work best for your specific audience and objectives.

We track multiple metrics, but we're focused on what actually matters for your business:

Primary Metric - Click-Through Rate (CTR%): This is our north star. A strong CTR means your ads are resonating with your target audience and compelling them to take action. We use CTR as the primary decision-making metric for optimization.

Secondary Metrics:

• Impressions: How many people are seeing your ads
• Clicks: Total engagement with your ads
• On-site/Article Conversions: What happens after the click—are people taking desired actions on your website?
• Cost Per Result: Efficiency of your ad spend

You'll get regular campaign status trackers that show all these metrics in an easy-to-understand format. We share these documents with you for full transparency, and we provide regular updates so you're never in the dark about campaign performance.

We also balance short-term metrics with long-term performance. Sometimes an ad with a slightly lower CTR might drive better quality conversions, and we'll work with you to find that sweet spot.

Here's the realistic timeline:

Week 1: Initial data collection. We launch all ad variations simultaneously and let them run for at least one week before making any optimization decisions. This ensures we have statistically significant data to work with.

Weeks 2-4: Optimization phase. Once we have enough data, we start pausing underperforming variations and scaling what's working. You'll start seeing performance improvements as we refine the campaigns.

Month 2+: Continuous improvement. LinkedIn advertising is not set-it-and-forget-it. We continuously monitor performance, introduce new creative variations to combat ad fatigue, and refine targeting based on what we're learning.

The key is patience in the beginning. We won't make knee-jerk reactions based on a day or two of data. We wait for statistical significance, which typically means at least a week of running time. This disciplined approach leads to better long-term results.

That said, you'll see clicks and engagement from day one, it's just that we need time to optimise and improve performance systematically.

Absolutely! While LinkedIn is primarily known as a B2B platform (and that's where we have the most experience), we've successfully run campaigns for various business models.

B2B Campaigns: This is our bread and butter. We've managed campaigns targeting professional services, retail businesses, public sector organizations, and more. Our industry-specific segmentation approach works particularly well for B2B, where different decision-makers need different messaging.

B2C Campaigns: LinkedIn can work for B2C too, especially for premium products, professional services, or anything targeting professionals in their work context. The key is understanding that LinkedIn users are in a different mindset than on other social platforms.

We've also worked on hybrid campaigns—like Google's Entrepreneur in Residence program—that blend B2B and B2C elements. The important thing is having clear objectives and the right targeting strategy.

Our approach is the same regardless: data-driven testing, multiple creative variations, and continuous optimisation based on what the metrics tell us.

We have experience across multiple industries, with particular strength in:

Professional Services: Law firms, consulting agencies, financial services, and other B2B service providers. We understand how to reach decision-makers in these sectors with messaging that resonates.

Retail: Both B2B retail (suppliers, distributors) and retail-focused services. We create separate campaigns with tailored messaging for retail audiences.

Public Sector: Government agencies, non-profits, and organizations serving the public sector. We know how to navigate the unique considerations of this audience.

Technology & Startups: Particularly in our core markets of Hong Kong, Indonesia, and Southeast Asia, we've worked with tech companies and startup ecosystems.

Geographic Expertise: We specialize in Southeast Asian markets (Hong Kong, Indonesia, and the broader region) and also manage campaigns in international markets including the UK, USA, and Australia. This regional expertise means we understand cultural nuances and can adjust strategies accordingly.

We're transparent about our focus areas. For example, we have limited experience in the Japan market, so we'll let you know upfront if your target market falls outside our core expertise.

Yes, but with a collaborative approach that works really well:

Creative Coordination: We manage the entire creative development process, working with you to develop ad concepts, coordinate approvals, and ensure everything aligns with your brand guidelines.

Strategic Creative Testing: We don't just create one ad and hope it works. We develop multiple variations. This gives us 6 different ads to test per campaign.

Photo vs. Illustration Testing: We've found that some audiences respond better to professional photography while others engage more with custom illustrations. We test both approaches to find what works for your specific audience.

Ad Fatigue Management: We proactively introduce new creative variations to keep your campaigns fresh. When we notice performance declining, we don't just pause the campaign, we strategically rotate in new creative to maintain engagement.

Approval Process: We work collaboratively with you (and your end clients if applicable) through shared documents for creative review and approval. You're involved in the process, but we handle the heavy lifting.

The result? Creative that's not just pretty, but proven to perform based on real data from your campaigns.