One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Conducting a content gap analysis is a […]
[Updated: 9th May 2023] The amount of available apps in the Google Play Store and the Apple App Store increases on a daily base, and it’s getting harder and harder to get your app to be discovered organically. App Store Optimization (ASO) is more important than ever in 2018, and an increasing number of tools […]
A modern look and user experience is one of the most important aspects for a website to look trustworthy, perform well in search engines and convert visitors. Whether you have a B2C or a B2B business, your potential clients are constantly adapting to the latest technologies and possibilities. The quality standards they expect a website […]
Having an online presence is more important than ever for local brick and mortar businesses. Whether you are a carpenter, a painter, a dentist, a lawyer or a mortgage specialist; people need your skillset. And they are going to search for you online. The way Google shows search results to users is changing rapidly. One […]
During the past few years, Google has been serving its searchers more and more information directly on the search engine results page (SERP), in many cases removing the need to click through to any particular website. There are featured snippets, the Google knowledge graph, buttons to install apps directly, and the Google Maps pack, just […]
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