We can provide consultancy to optimise your website to ensure you get optimal traffic from AI assistants like Google Gemini and Chat GPT
Also known as Generative Engine Optimisation (GEO), configuring your website so that AI assistants and search bots can quickly find relevant information on your website pages and view your website as a go-to authority on specific subjects is becoming a crucial part of a business’ digital marketing strategy.
Our AI search optimisation service focuses on the following elements:
- Identifying key questions and themes that users include, when using AI assistants
- Recommending what content to include in your website that AI assistants want to provide to users
- Ensuring key technical elements of your website are optimised so that AI assistants can quickly find your content
- Providing specific performance insights into traffic you receive from AI assistants
Our AI search consultancy fees start from $750 (USD) and can be paid in various popular currencies to suit your business.
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Target AI Search Term Strategy
Identifying the terms and query structure that people use on AI assistants is a key part of any AI search optimisation strategy.
Key focus areas:
- Identifying target keywords relevant to generative AI queries
- Determining key queries that trigger AI-generated overviews
- In-depth question based search target identification
- Identifying conversational and voice search behaviours
Website Content Strategy for AI Search
A comprehensive, authoritative content strategy is needed for your website to be featured in AI assistant information.
Key focus areas:
- Creating content structures in a clear, conversational style that aligns with how people speak
- Developing an advanced FAQ content strategy
- Ensuring content is up-to-date and still relevant
- Using keywords and phrases that are semantically aligned with the topic and user’s intent
Technical Website Optimisation for AI Search
AI search bots crawl websites in a similar way to search engine bots, so it’s important to ensure certain key technical foundations are in place.
Key focus areas:
- Ensuring all key AI assistant bots can crawl your website
- Including key HTML5 semantic code elements to provide clear structural meaning to your content
- Implementing schema markup to help AI search bots understand the context and meaning of your content
AI Assistant Traffic Referral Performance Analytics & Reporting
We can setup ai assistant specific analytics software and bespoke reporting solutions, so you can understand how much traffic AI assistants are contributing to your website.
Key focus areas:
- Tracking which AI bots are crawling your website and when
- Setting up performance dashboard reports that provide insights into traffic coming specifically from AI assistants
- Providing insights into how users coming to your website from AI assistants interact with specific content on your website
Get Our Free AI Assistant Traffic Report Dashboard to Plug in to Your Website
How to access and customise the AI traffic referral dashboard report for your website:
- Enter Your Details
- Click “GET ACCESS”
- The Dashboard Report will open in a new tab
- Click the 3 dots button in the top right
- Select “Make a copy”
- Sign up for Google Looker Studio (if you do not have account)
- If you are already logged in to Google Looker Studio then select the “New Data Source” you wish to link the copy of the report to. (Data source should be your website Google Analytics account)
- Select “Copy Report”
You should now have your own report that shows how much traffic your are getting from key AI assistant platforms (such as Chat GPT, Google Gemini, Deepseek and Perplexity)
FAQs: About Our Answer Engine Optimisation Service
AI Search Optimization (GEO) focuses on making your website content highly discoverable and usable by AI-powered search engines and generative AI models (like Google's AI Overviews, ChatGPT, and Perplexity). While traditional SEO aims to rank your website high in a list of search results, GEO ensures your content is directly featured in AI-generated answers, summaries, and conversational responses. It's about being the authoritative source that AI chooses to cite, even in "zero-click" scenarios.
The way people search is rapidly changing. A significant portion of searches now result in "zero-clicks," meaning users get their answers directly from AI summaries without visiting a website. If your content isn't optimized for AI, you risk losing visibility and traffic as AI becomes the primary information source. GEO ensures your brand remains prominent and your content is leveraged by these new search paradigms, driving qualified engagement even when users don't click through.
Implementing AI Search Optimization can lead to several key benefits:
- Increased Visibility: Your content is more likely to be featured in AI-generated answers and summaries.
- Enhanced Authority: AI models will recognize your site as a credible and authoritative source, leading to more citations.
- Improved User Experience: Content becomes clearer, more direct, and easier for both humans and AI to understand.
- Future-Proofing: You'll be prepared for the evolving search landscape, staying ahead of competitors.
- Targeted Traffic: While some searches are "zero-click," being cited by AI can also drive highly qualified traffic from users seeking deeper information.
Our service begins with a comprehensive audit of your existing content and its current visibility within AI search environments. We then develop a tailored strategy focusing on key areas like content structure, conversational tone, schema markup, and citation readiness. We implement these changes, continuously monitor your performance across various AI models, and provide ongoing recommendations to ensure your content remains optimized and authoritative in the AI search landscape.
No, AI Search Optimization complements and enhances your existing SEO efforts. Traditional SEO practices (like technical optimization, keyword research, and link building) remain vital for overall organic presence. GEO builds upon this foundation by adapting your content specifically for AI consumption, ensuring your website is optimized for both traditional search results and the new generative AI experiences. They work hand-in-hand to maximize your online visibility.
The timeline for seeing results can vary depending on your website's current state, the competitiveness of your industry, and the specific AI models you are targeting. However, you can often begin to see improvements in AI visibility and citation frequency within a few weeks to a few months as AI models re-index and incorporate your optimized content. We provide regular performance reports to track progress and demonstrate the impact of our strategies.
Content that is clear, comprehensive, authoritative, and directly answers user questions performs best with AI. This includes detailed guides, FAQs, definitions, comparison tables, data-backed articles, and content that features expert quotes and verifiable sources. Essentially, any content that provides high-quality, factual information in an easily digestible format is ideal for GEO.
Yes, our service includes strategies tailored to the unique characteristics and crawling behaviors of different AI models. We understand that each model may prioritize different signals, from specific schema types to content formatting and citation patterns. Our approach involves model-specific optimizations and monitoring to maximize your visibility and citation rate across the AI search ecosystem, including major players like ChatGPT, Perplexity, Google Gemini, Grok, DeepSeek, and Claude.
