A modern look and user experience is one of the most important aspects for a website to look trustworthy, perform well in search engines and convert visitors. Whether you have a B2C or a B2B business, your potential clients are constantly adapting to the latest technologies and possibilities. The quality standards they expect a website […]
In the age of continuous optimisation and cost-cutting, a dedicated landing page can create a streamlined user journey and improve conversion rates. Now that we dropped a few buzzwords and got your attention, let’s see what exactly a landing page is and whether you should even bother creating one. Should I bother? Yes, you should. […]
China Marketing Services for International Businesses As part of our mission to deliver truly global international digital marketing services, today we are launching our across the following key platforms in China: WeChat Marketing & Advertising Baidu SEO & Search Advertising Weibo Marketing & Advertising Tencent Advertising Douyin (Tik Tok) Advertising Mobile QQ Advertising TouTiao Advertising […]
When producing content for an international or Western audience, it is absolutely essential for companies to use the correct and appropriate level of written English. Successful organisations spend an enormous amount of time and effort crafting their brand image and content strategy – they truly understand the importance of presenting a carefully thought out image […]
If you own or manage a website that heavily depends on organic traffic from Google to keep it running, then waking up to a penalized website is definitely one of the worst things that can happen to your online business. What is a Google Penalty or Manual Action? A Google Penalty is a punishment […]
At Taksu, we are passionate about the digital marketing world, that’s why we’re constantly developing new services and strategies that benefit not only our clients but the digital marketing community as well. As our company expands in the Asian market, we have decided to dig a little bit deeper and conduct our own research on […]
Customer service is not what it used to be. We, the customers, want fast assistance immediately. The time when we had to wait 5-7 business days to get an answer on a simple query is long gone. To be fair, most of us don’t even remember the last time we had to interact with an […]
Having an online presence is more important than ever for local brick and mortar businesses. Whether you are a carpenter, a painter, a dentist, a lawyer or a mortgage specialist; people need your skillset. And they are going to search for you online. The way Google shows search results to users is changing rapidly. One […]
During the past few years, Google has been serving its searchers more and more information directly on the search engine results page (SERP), in many cases removing the need to click through to any particular website. There are featured snippets, the Google knowledge graph, buttons to install apps directly, and the Google Maps pack, just […]
Whether you’re about to start posting content on your website for the very first time or have been doing it for years, you should be constantly working on your blog’s content strategy. Why? Simple! A blog content strategy allows you to get organised beforehand so you and your team know what kind of content is […]
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