LinkedIn Sponsored Messaging: Message Ads were “going away” in 2023—then they didn’t. What advertisers should do now Updated: October 9, 2025 In June 2023, LinkedIn displayed notices in Campaign Manager saying Message Ads (aka Sponsored InMail) would be discontinued and migrated to Conversation Ads. LinkedIn later backtracked—the platform still offers both Message Ads and Conversation […]
When it comes to creating and executing digital marketing strategies, as a small business or new startup, typically you have finite knowledge, resources and budget. If you want to implement a digital marketing strategy, here are the main ways you can approach it: 1. Get the most out of the knowledge and people currently within […]
In the rapidly evolving digital landscape, businesses must adapt their strategies to stay relevant. The rise of AI Search and AI Assistants like Chat GPT and Google Gemini has transformed how web users get their information online and also how they interact with search engines. As AI Assistants like Chat GPT and Google Gemini technologies […]
Over the years we have encountered scenarios where SME businesses come to us needing help with the current state of their existing website infrastructure setup and this current setup sometimes can be “suboptimal” presenting various issues that create inefficient for the business and also present control risks. It is also quite surprising how many businesses […]
Over the years, as a digital marketing agency in Asia gaining experience working with several businesses in various industries in different countries in Asia, we have come across some “traits” that appear to be quite specific to Asian businesses and can sometimes create “barriers” that can restrict them working with businesses with a more Western […]
Last Updated: January 2025 Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this […]
In the last few months, it seems the world has suddenly woken up to the AI revolution that is upon us due the general public discovering something tangible and usable for AI on a mass scale, in Chat GPT It seems the race is on to grab AI Chat/Search market share with Microsoft first out […]
As more and more people are becoming aware of ChatGPT, it may present many opportunities to become more knowledgeable about certain specialist subjects (like SEO) and possibly also help them to complete some SEO tasks for them. For someone like a small business owner who wears many hats, ChatGPT could be a really useful tool […]
Online advertising platforms are currently sending out some mixed signals when it comes to promoting cryptocurrency related businesses. So if you are a crypto company you may want to make sure you have a plan B in place by ensuring you always have good organic search rankings by implementing a high-quality SEO strategy on your […]
Since launching our China Digital Marketing Services at the beginning of the year, we have had people make various enquiries and they have asked a number of questions that often fit into some common categories which highlight that there is often limited knowledge that businesses outside of China can have about how digital marketing in […]
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