In the rapidly evolving digital landscape of 2025, ensuring your website is optimized for AI Assistants and Large Language Models (LLMs) isn’t just a nice-to-have—it’s become a critical necessity. As more users turn to AI-powered search and discovery tools, your online presence needs to adapt to remain visible and relevant. Let’s dive into the key […]
Indonesia represents one of the most vibrant digital markets in Southeast Asia, with over 200 million internet users and rapidly growing online engagement. The Indonesian digital landscape is characterized by high mobile usage, with Indonesians spending approximately 5.5 hours daily on their mobile devices—a 10% increase in recent years.For marketers, this presents both an opportunity […]
When it comes to creating and executing digital marketing strategies, as a small business or new startup, typically you have finite knowledge, resources and budget. If you want to implement a digital marketing strategy, here are the main ways you can approach it: 1. Get the most out of the knowledge and people currently within […]
One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Conducting a content gap analysis is a […]
Everyone is afraid of a high bounce rate, but a high bounce rate is not always bad. It all depends on the conversion goals and the purpose of the page. Most landing pages are created in a way to encourage users to take action – to leave their contact information, download an eBook or make […]
During this challenging time, it’s great to see that the Hong Kong Government has launched a number of initiatives to help Hong Kong Businesses, including the Hong Kong Distance Business Programme. The Hong Kong Distance Business Programme has been launched to support enterprises to continue their business and services during the epidemic by providing funding […]
When producing content for an international or Western audience, it is absolutely essential for companies to use the correct and appropriate level of written English. Successful organisations spend an enormous amount of time and effort crafting their brand image and content strategy – they truly understand the importance of presenting a carefully thought out image […]
Whether you’re about to start posting content on your website for the very first time or have been doing it for years, you should be constantly working on your blog’s content strategy. Why? Simple! A blog content strategy allows you to get organised beforehand so you and your team know what kind of content is […]
Businesses recognise the importance of good content marketing, to set your business as a thought leader within your industry and also playing a significant part in your website and social media interaction. The difficulty is generating fresh and relevant content on a regular basis and keeping in touch with the most popular content on the […]
Your B2B blog is a well-oiled sales conversion machine if you post at least once a week, right? Think again! Even the most prolific B2B bloggers might be committing cardinal sins without even realizing it. There are billion-dollar companies with entire fleets of marketers with yawning blind spots on their blog that no one is […]
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