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Why a Brand Personality is a Must Have and How You Make One

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Often when people are asked to describe a product or a […]

Choosing the right Brand Architecture Strategy

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All companies with a portfolio of brands have a Brand A […]

Six Tips for Branding in Social Media

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A brand’s presence in social media must not be ta […]

Building Strong Brands with the Customer Based Brand Equity (CBBE) Model

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“I would like a strong brand, please” “Thank you for yo […]

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