Fly Victor is an on-demand private jet charter for comparing, booking and managing private jet charters.
We were tasked with improving booking, increasing the quality leads and improving ROI overall
- Analytics
- Paid Ads
- SEO
- UK, Europe, MENA & USA
Paid Search & Display
Key Deliverables
- Conducted in-depth keyword research, restructured the Google Ads account to allow for easier optimisation and tested
- Prepared targeted locations based on most popular destinations for charter flights in Europe and the USA
- Analysed performance on a weekly basis based on Cost per Quality Lead (rather than previous metrics of cost per lead)
- Identified potential areas of growth and lead generation
- Optimized spend towards the top performing keywords and locations
Key Results
- Our marketing efforts resulted in adding on average 15 quality daily leads
- The client saw a growth of customer base and ROI of 6 against their marketing efforts
- At the same time, we achieved an all-time low cost per booking even outside of peak business time
- Launched successful campaigns in emerging markets that led to additional revenue
SEO
Key Deliverables
- Delivered numerous target keyword strategies focusing on different themes targeting various sections of the website
- Optimised metadata for all main SEO focused landing pages
- Conducted landing page competitor analysis for destination focused search
- Created SEO focused content for a large amount of airport destination pages
- Conducted historical performance analysis of existing article content to help shape future content strategy
- Conducted regular technical SEO audits and provided technical recommendations on an ongoing basis managed through a detailed task list and ticketing process
- Optimised Google Map Listings
Key Results
- Increased the number of unique airport focused search queries
- Increased organic visibility for the US focused section of the website
- Significantly reduced the amount of Technical SEO debt within the website infrastructure and tech stack
