Articus Finance is a London-based mortgage broker specialising in property finance and insurance for high net worth clients from around the globe. As a relatively new brand in the market, they wanted to start gaining regular enquiries from their website from relevant profiles.
- Google Ads
- SEO
- Web Design & Maintenance
- UK, Europe, MENA & USA
Google Search & Display Paid Ads
Key Deliverables
- Developed campaigns focusing on UK, US and Overseas Mortgages
- Most campaigns ran with a target CPA focus
- Managed campaigns targeting UK, USA, Hong Kong and UAE for core spend but also targeting many other countries internationally
- Used targeted location bidding in core focus countries
- Branched into new specific products such as Bridging and Islamic Mortgages
- Dynamic Location feature integrated to improve click through rate
- A/B Testing Ad Extensions used on core campaigns
- Recommended and introduced new target campaign landing pages for new specific products
Key Results
- Our marketing efforts resulted in adding on average 15 quality daily leads
- The client saw a growth of customer base and ROI of 6 against their marketing efforts
- At the same time, we achieved an all-time low cost per booking even outside of peak business time
- Launched successful campaigns in emerging markets that led to additional revenue
SEO
Key Deliverables
- Delivered numerous target keyword strategies focusing on different themes targeting various sections of the website
- Optimised metadata for all main SEO focused landing pages
- Conducted landing page competitor analysis for destination focused search
- Created SEO focused content for a large amount of airport destination pages
- Conducted historical performance analysis of existing article content to help shape future content strategy
- Conducted regular technical SEO audits and provided technical recommendations on an ongoing basis managed through a detailed task list and ticketing process
- Optimised Google Map Listings
Key Results
- Generated six figure cumulative gross profit through campaigns from May 20 to May 21
- Monthly revenue earned for every £1 spend ranged between £5 and £23 from August 2020 to May 2021
Web Design & Maintenance
Key Deliverables
- Migrated the website from HubSpot CMS platform to a WordPress CMS platform
- Migrated the website from a .co.uk to a new .com domain
- Moved the website to a new optimised web host
- Added new specific country subfolder URL structures to enable the website to target users more effectively from specific countries
- Added localised content to the new country specific sections of the website
- Added additional features such as a testimonials section on specific pages that dynamically links to reviews from the company Google Maps listing
- Continued to perform regular maintenance to ensure no downtime or bugs are present on the website
Key Results
- Maintained user and traffic levels through website migration periods
- Added new website features quickly and seamlessly
- Allowed users from specific countries to land on and visit localised pages
- Continued to ensure website has maximum uptime with no visual errors
