Strategi Analitik

Membangun strategi analitik, mulai dari perencanaan dan implementasi hingga analisis dan optimasi conversion rate.

  • Bekerja sama dengan manajemen dan bisnis stakeholders untuk menetapkan tujuan bisnis serta KPI
  • Merekomendasikan tool yang spesifik untuk analisis, Tag Management Systems, dan platform marketing
  • Mengembangkan pemetaan strategi analitik

Insight dan Analisis

Menerjemahkan data online ke dalam strategi yang dapat ditindaklanjuti.

  • Menganalisa conversion funnel, performance produk, dan CTR
  • Memahami marketing channel dan membuat model atribusi pemasaran
  • Menganalisis user journeys dan membangun segmen customer berdasarkan data yang tersedia
  • Menggunakan tool yang bervariasi, termasuk Google Analytics, Adobe Analytics dan Mixpanel

Reporting

Report reguler yang dipersonalisasi untuk berbagai business stakeholders untuk memberikan Anda pengawasan yang mudah atas data yang benar dan sesuai.

  • Report secara reguler (harian, mingguan dan bulanan) melalui Google Sheets, Excel dan PDF langsung ke email atau software lainnya
  • Analisa yang mendalam setiap minggunya tentang kinerja strategi yang berjalan di seluruh channel marketing
  • Membuat custom dashboard dari beberapa tool analitik
  • Merekomendasikan spesifik dashboard dan software untuk report agar memudahkan monitoring lebih efisien dan otomatis

Implementasi dan Tag Management

Mengaudit implementasi analitik yang ada, memberikan rekomendasi, dan mengimplementasi perubahan.

  • Mengaudit implementasi analitik yang ada
  • Memberikan tracking yang spesifik, termasuk hierarki event dan custom dimension lainnya
  • Memberikan spesifikasi pada Data Layer untuk memungkinkan analitik dan pemasaran yang efektif melalui Tag Management System

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