分析策略

建立分析的策略,這策略包括計劃、實踐,以至分析及轉換率的優化。

  • 與管理層及商業持份者協商,以建立業務的目標及企業關鍵績效指標 (KPI)
  • 推薦特定的分析工具。為管理系統及推廣平台加上標籤
  • 建立分析路徑

判別與分析

把網上數據變成為可實行的意見

  • 滙集轉換速度的分析、產品表現及網上點閱率(CTR)
  • 了解推廣渠道的表現及創造推廣屬性模型
  • 分析用戶行蹤,並根據已有數據,建立客戶環節
  • 使一系列的現有工具包括Google Analytics, Adobe Analytics及Mixpanel

報告

我們為不同的持份者,提供定期的個化報告,以確保為相應的讀者,監控的正確數據。

  • 運用Google文件、Excel、直達電郵信箱的PDF,及其他報導軟件,提供定期的每日、每週及每月的自動式報告
  • 在不同的推廣渠道,發出有關網上表現的每週的深入性分析
  • 在分析工具內,製造特定的面板
  • 推薦特定有關面板及報導的軟件,以協助提供有效及自動化的意見

推行工作及標籤管理

審核現有Analytics所推行的工作,能提供意見,並實現相關的改變情況。

  • 審核現有分析實施所推行的工作
  • 提供追蹤規格,包括活動的等級體制、設定的範圍
  • 通過標籤的管理系統,設置數據分層的規格,方便分析及推廣的追蹤工作

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