
LinkedIn Message Ads vs Conversation Ads in 2025: What Changed Since 2023
LinkedIn Sponsored Messaging: Message Ads were “going away” in 2023—then they didn’t. What advertisers should do now Updated: October 9,





Taksu have managed our Google Ads campaigns on a global level for several years, and this channel delivers us a regular flow of high quality mortgage enquiries from high net worth individuals. They also manage our website, which has included migrating our website to a new platform and adding new features to the website when we need to. They also ensure the website is optimised from an SEO perspective across our main target countries.

Taksu have supported us in a number of different areas of digital marketing in the past few years, assisting us in designing our new website and also running our local Google Ads campaigns, to ensure we have great visibility for people who wish to make an enquiry with us. They have ensured we get the most amount of enquiries for the best CPA and make sure our campaigns are profitable over the long term.

Over the years Taksu Digital have assisted us on a number of SEO projects on our main website, migrating our once separate Hotel Jen website into Shangri-La and also when updating and migrating our Shangri-La Boutique setup. They always provide a very professional and detailed technical insights that we have to consider and implement, as well as recommended best practice content optimisation requirements as well.

Taksu Digital helped us to migrate our Collections and Magazine sections on our website, as part of the launch of the museum in Hong Kong, and ensured we did not lose any SEO traffic. The majority of KPIs measured over the 3-month pre migration period for key SEO metrics were surpassed by a significant margin mainly due to the increase in both brand and non-brand search traffic.

Taksu created TheBowIndex website for us, as well as taking on the management of our main BBASE website and updating. They are always quick to turn around any work we request on our websites and have also managed tactical paid search campaigns on Google Ads for us in the past as well.

Taksu Digital provided our group with SEO consultancy over a number of years, providing detailed levels of insight on organic search performance that allowed them to make the best SEO recommendations to keep growing our organic search traffic across our different websites across Asia.

Taksu Digital’s Google Ads management enabled us to add an addiitonal 15 quality leads per day and achieve an ROI of 6 against marketing spend. They were also able to implement several SEO best practices across our website to improve our organic search visibility across different countries including the UK and the USA.

Taksu Digital delivered PeoplePlus Enterprise with a new website and business resources portal that is going from strength to strength with over 5,000 users signed up to our portal. They were able to provide a new solution within the space of 3 and half months complete with an extensive amount of business start-up focused content and continue to develop our site further by adding new features. Taksu has helped us to understand that we can deliver new web projects for our customers and partners quickly in an agile way.

LinkedIn Sponsored Messaging: Message Ads were “going away” in 2023—then they didn’t. What advertisers should do now Updated: October 9,

In the rapidly evolving digital landscape of 2025, ensuring your website is optimized for AI Assistants and Large Language Models

Indonesia represents one of the most vibrant digital markets in Southeast Asia, with over 200 million internet users and rapidly

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