We can help you set up and execute an effective content marketing strategy that drives targeted traffic to your website
Content Analysis & Insights
Identifying content trends is important in a blog campaign to shape further content strategy and we provide analysis and insights in the following ways:
Evergreen Content Analysis Summary
Identifying existing content that can be optimized and promoted further
Content Theme Popularity Insights
Providing a Target Keyword Set for your blog
ROI calculations on specific content campaigns conducted
Configuring the technical setup of a blog platform is often paramount to the organic search visibility of your blog posts and how agile your content formats can be. We can assist in doing this by:
Providing best practice internal linking methods for your blog posts to other blogs and other important pages on your website
Fixing broken internal and external links on your blog
Recommending specific plugins that can be used on your blog it is hosted on a WordPress blog content management system
Advise how to configure mobile friendly formats such as AMP (Accelerated Mobile Pages)
Ensure URL structures are correctly configured and optimized
Ensure your blog posts are optimized for fast page load speeds
Promoting content is vital to a successful content and blog strategy, so to ensure you can do this successfully we provide the following consultancy recommendations as part of a blog optimization campaign:
Help to identify the key social media influencers in your industry to develop future relationships with
Advising how to outreach to bloggers and journalists to promote your content
Recommend the best tools and platforms for your industry and target region to help maximise your outreach efforts
As more website now have good blog strategies it’s important for a blog to drive brand engagement and help convert readers into customer. Therefore, we can assist in improving the conversion rate on your blog by using the following:
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