Soap Cycling improves sanitation and hygiene in disadvantaged communities by providing soap for free.
We delivered a multilingual website re-design with new pages keeping the website on a WordPress content management system.
- Website Design & Development
- Web Management & Maintenance
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Hong Kong, Singapore,
China, Philippines
Website Design & Development
What we delivered
Web Design
- Designed and developed new website with fresh look and structure to highlight different core services
- Created pages optimised for mobile, tablet and desktop
Web Development
- Configured the website with different language subfolders so that languages such as Simplified Chinese could be included
- Configured a new newsletter subscription process
- Configured a new volunteer sign-up process
- Integrated a new donations flow via PayMe and PayPal
Conversion Optimisation & Analytics
- Installed Google Analytics with relevant event and conversion tracking
- Installed and configured HotJar to analyse user behaviour via Videos and Heatmaps
- Carried out user journey analysis to develop and understanding of the most common user journeys
- Analysed user behaviour on the website to create some conversion rate optimisation recommendations for the new website version.
- Set up Google Looker Studio dashboards to track top level performance metrics for the new website
Key Results
- Delivered a new website with a modern look and feel
- Increased donations to the charity due to having a seamless online donations process
- New simple and effective new website delivered that was clear and easy to use
Web Management & Maintenance
What we delivered
Website Updating
- Providing minor content and design updates on selected pages
Website Maintenance
- Fixing website bugs such as web form issues
- Updating plugins and CMS version when requested
Key Results
- Providing pay as you go ad-hoc website update requests on request
