Centre Medical is a medical clinic group, specialising in cardiovascular and valvular diseases.
We delivered a website development and migration to WordPress CMS with multilingual & SEO Integration
- Website Design & Development
- Web Management & Maintenance
- Hong Kong
Website Design & Development
What we delivered
Web Design
- Ensured all key design features from the test website were mirrored in the new WordPress based website
- Included gallery image slider of the hospital facilities in the header
- Included team profile pages with details also integrated into homepage as image profile slider section
- Added numerous pages for all medical services offered included
- Migrated all key education section content from the old website to the new website
- Ensured all pages were optimised for mobile, desktop and tablet views
Web Development
- Assisted in the migration of the domain management to obtain more control
- Provided consultancy on best web hosting setup to have going forward
- Migrated website structure and design from previously designed test website
Analytics & SEO Integration
- Installed Google Analytics with relevant event and conversion tracking
- Installed and configured HotJar to analyse user behaviour via Videos and Heatmaps
- Set up Google Looker Studio dashboards to track top level performance metrics for the new website
- Provided copywriting recommendations in line with target keyword strategies in English and Traditional Chinese
- Included key technical SEO configurations
- Added optimised metadata across all pages aligned to the target keyword strategy
Key Results
- Delivered a new website with a modern look and feel
- Helped to increase average active daily website users by over 100%
Web Management & Maintenance
What we delivered
Website Updating
- Providing ad-hoc minor content and design updates on selected pages
- Provided design fix support for new subdomain microsite built in WIX
Website Maintenance
- Fixing website bugs such as web form issues
- Updating plugins and CMS version when requested
Key Results
- Providing pay as you go ad-hoc website update requests on request
