Juara Trade was created as a new Indonesian insights brand for online trading and investing across key financial markets and asset classes. The key goals were to have an alternative brand in Indonesia for FxPro that could provide market insights, develop a brand following with a view to channel followers of the Juara Trade brand to become active traders in the FxPro platform.
- Branding
- Web Design & Google Analytics Setup
- Content Strategy & Content Production
- Organic Social Media (Instgram, Facebook, X / Twitter)
- Indonesia
New Trading News Brand in Indonesia
What we delivered
Branding
Developed a new brand name, designed and new logo and selected a suitable domain name that was aligned with the new domain name.
Web Design, Google Analytics, & Content Strategy
- Recommended a best practice web hosting infrastructure for the new website
- Developed a new website design, structure and layout suitable for a publishing website
- Created a new Google Analytics 4 property for the new website at juaratrade.com and configured relevant event tracking
- Created Feature Article, News, Glossary and Training Education sections in the new website and created content for each section in Indonesian
- Produced and uploaded regular feature articles and news articles in the relevant sections of the website on a weekly basis
- News content produced focused on trends in global stocks, key cryptocurrency assets and key commodities
- Feature articles produced focused on Macro economic trends, insights into key asset classes and trading strategy recommendations
- Ensured the technical structure and content on the website was fully optimised for SEO strategy
Organic Social Media & X (Twitter)
- Developed new Instagram account for the new brand and created a complete content strategy, producing and posting content on the Instagram account on a weekly basis
- Integrated the new brand X (Twitter) account to the website to automatically publish new article content released on the website
- Developed new Instagram account for the new brand and created a complete content strategy, producing and posting content on the Instagram account on a weekly basis
Key Results
- Gained number 1 results in Google organic search for main brand term search queries within 2 months of launching the website
- The website had over 220 pages indexed in Google within the first 3 months
- Gained an average of two new Instagram followers on a daily basis
- Produced 55 feature articles over a 3 month period
- Produced and published an average of 4 articles per week over a 3 month period
