A Hong Kong-based company focused on creating environmentally friendly solutions for sustainable materials, eyewear & packaging.
The Bow Index is part of bbase International Design Group and they wanted to have a brand new website to build their online presence for this new brand globally.
- Website Design
- Website Maintenance
- SEO
- Paid Marketing
- Conversion Rate Optimisation
- Asia Pacific
Website Design, SEO, CRO & Paid Advertising
What we delivered
Web Design & SEO Integration
- Created the web design layout into the live site development according to Bow Universe branding guidelines
- Focused on showcasing their product’s material and bringing a visualisation of their mission on “Circular Fashion Economy” for eyewear Industry to live
- Designed the website to attract users in the B2B approach
- Built the website with SEO optimized products landing pages, SEO metadata best practices, and fastest page load speed.
Paid Marketing
- Expanded reach with Google search and display campaigns across 7 countries.
- Implemented an automated lead tracking tool to help the client monitor daily lead performance and provide gradings and feedback to optimise for results.
Conversion Optimisation & Analytics
- Installed Google Analytics with relevant event and conversion tracking
- Installed and configured HotJar to analyse user behaviour via Videos and Heatmaps
- Carried out user journey analysis to develop and understanding of the most common user journeys
- Analysed user behaviour on the website to create some conversion rate optimisation recommendations for the new website version.
- Used historic GA data to construct elaborate user journeys and understand how users are navigating between pages
- Provided competitor insights and industry practices
Key Results
- Successfully build the website with SEO optimized and good page load speed.
- Successfully built and visualised the website based on the brand’s guideline, including created an SEO optimised website and good page loading speed
- Increased organic search traffic by 24X in 7 months (September 2019 to March 2020)
- Optimised the Google ads account and implemented new strategies: number of leads Double, cost per leads dropped 31% and conversion rate increased by 271%
Web Management & Maintenance
What we delivered
Website Updating
- Adding new pages and content to the website when required
Website Maintenance
- Uptime Monitoring with downtime email alerts system integrated
- Monthly plugin updating and auditing
Infrastructure Management
- Web hosting management
Key Results
- No website downtime
- Minor bugs resolved within 24 hours
- Structured testing and deployment process available via the staging website
