MoneyHero Group (previously CompareAsiaGroup) is responsible for 7 personal finance comparison websites across Asia in Hong Kong, Singapore, Taiwan, Malaysia, Thailand, and the Philippines.
For 2 and a half years, we have provided SEO consultancy in several SEO strategy areas across all 7 target markets.
- Analytics
- SEO
- APAC
SEO
Key Deliverables
- Leading SEO strategy for 13 website migrations over a 2-and-a-half-year period.
- Interviewing and advising on staff hiring
- Training SEO and content teams in each local market
- Technical SEO auditing and recommendations
- Providing quarterly performance trend reports across all markets
- Advising on how to use best practice content strategy theory to apply in local markets
Key Results
- Halomoney: 125% increase in organic conversions (2018 v 2017) and increase of over 6.3 million organic visits (2018 v 2017)
- MoneyHero.com: 197% increase in organic conversions (2018 v 2017) and increase of over 11 million organic visits (2018 v 2017)
- Money101.com.tw 233% increase in organic conversions (2018 v 2017) and increase of over 7.3 million organic visits (2018 v 2017)
- MoneyMax.ph 197% increase in organic conversions (2018 v 2017) and increase of over 4.1 million organic visits (2018 v 2017)
- MoneyGuru.co.th increase of over 750,000 organic visits (2018 v 2017)
