MoneyHero Group (previously CompareAsiaGroup) is responsible for 7 personal finance comparison websites across Asia in Hong Kong, Singapore, Taiwan, Malaysia, Thailand, and the Philippines.

For 2 and a half years, we have provided SEO consultancy in several SEO strategy areas across all 7 target markets.

SEO

Key Deliverables

  • Leading SEO strategy for 13 website migrations over a 2-and-a-half-year period.
  • Interviewing and advising on staff hiring
  • Training SEO and content teams in each local market
  • Technical SEO auditing and recommendations 
  • Providing quarterly performance trend reports across all markets
  • Advising on how to use best practice content strategy theory to apply in local markets

Key Results

  • Halomoney: 125% increase in organic conversions (2018 v 2017) and increase of over 6.3 million organic visits (2018 v 2017)
  • MoneyHero.com: 197% increase in organic conversions (2018 v 2017) and increase of over 11 million organic visits (2018 v 2017)
  • Money101.com.tw 233% increase in organic conversions (2018 v 2017) and increase of over 7.3 million organic visits (2018 v 2017)
  • MoneyMax.ph 197% increase in organic conversions (2018 v 2017) and increase of over 4.1 million organic visits (2018 v 2017)
  • MoneyGuru.co.th increase of over 750,000 organic visits (2018 v 2017)

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