Shangri-La Group owns, operates and manages over 100 hotels and resorts in 78 destinations around the world. City getaways or luxury hideaways, with four distinct brands – Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders.
We delivered a series SEO consultancies over a number of years related to SEO migration and target organic search visbility improvement.
- SEO: On-Page SEO, Technical SEO, International SEO, Link Strategy
- APAC
SEO
Key Deliverables
- Analysed Organic ranking and traffic analysis of the Shangri-la.com domain to determine which pages and page types were generating the most traffic and conversions to ensure these became priority targets in the subsequent SEO strategy.
- Conducting thorough technical SEO audits to highlight various issues causing negative SEO ranking impacts
- Conducting competitor analysis to identify the best-performing websites with the highest organic search visibility in order to reference and benchmark key website SEO elements
- Defined a new target keyword strategy for priority target pages in different search query categories
- Provided new on-page metadata and content recommendations for all priority target pages
- Provided new recommendations on how to optimise Google Maps listings for hotels, bars and restaurants.
- Conducted competitor backlink profile analysis to identify best external linking practices in the industry
- Provided a new linking strategy document recommending what type of link-earning and building methods to consider using in future
Key Results
- Shangri-la.com has seen a consistent increase in organic search traffic since we provided our SEO consultancy work
- Consistent increase in organic search traffic across many of the priority target countries including Hong Kong, Singapore, the UAE and the USA
