PBS Polytek is a Hong Kong regional distributor & manufacturer for commercial washroom equipment. They wanted to redesign the website catalogue to be more user and SEO friendly to showcase their 300+ products, with the new website being multilingual in Traditional Chinese and English
- Multilingual E-Commerce B2B Website Design & Development
- SEO
- Asia Pacific
Website Design & Development
What we delivered
Web Design
- Created a new News and Projects Section design, including and uploaded numerous articles to the section
- Product showcase website for manufacturer and distributor of commercial washroom equipment and accessories.
- Using WooCommerce to efficiently manage different products, product categories and brands.
- Included PDF download functionality to access a data sheet on each product page
- Translated, uploaded and configured all text and image content on both English and Traditional Chinese pages
Web Development
- Created a multilingual setup with two defined website sections for English and Traditional Chinese.
- Integrated Call to Action elements to the website such as Contact Us, sitewide WhatsApp contact button and Technical data pdf download
- Embedded Google Maps thumbnail features into contact pages and any other relevant pages
- Configured contact forms to send relevant inquiries from
- Mobile Optimised design layout across the website
Analytics & SEO Integration
- Installed Google Analytics with relevant event and conversion tracking
- Installed and configured HotJar to analyse user behaviour via Videos and Heatmaps
- Provided copywriting recommendations in line with target keyword strategies in English and Traditional Chinese
- Included key technical SEO configurations
- Added optimised metadata across all pages aligned to the target keyword strategy
Key Results
- Delivered a new website with a modern look and feel
- Provided a new website that included a wide range of company products in two languages
- Integrated features that allowed website users to easily download product information and also get in touch with the company
- Translated over 300 product descriptions across the website from English to Traditional Chinese
