Call-Levels is an award winning fintech start up based in Singapore providing free price monitoring and immediate alerts in forex and stock markets.
- App Store Optimisation
- Singapore, SEA
Fintech Startup Forex and Stock Market Monitoring App
What we delivered
The Challenge
- To stop the declining trend of new user acquisition in both App Store and Google Play.
- To stop the decreasing rankings for relevant keywords in App stores.
- To recover and increase new user acquisition in Google Play and App Store.
Our Approach
- Performed an in-depth analytics and SEO audit to the app.
- Generated key business intelligence and analytics framework along CRO recommendations.
- Performed an in-depth ASO audit across App Store and Google Play.
- Analysed ranking opportunities and generated recommendations and guidelines for ASO.
- Analysed current paid marketing campaigns and advised growth opportunities.
Key Results
- Incremental growth in both Google Play and App Store downloads.
- Featured in Google Play across 100 countries for Free Finance Category.
- Implemented a new analytics strategy, fixing key tracking issues across the app.
- Developed a standardised ASO framework for future development.
Results of the Audits were identified and prioritised - Implementation started in Sept
Recovery became visible after 1.5 months of implementation
Recovery and Increase in both App Stores after 2 months
Recovery and feature detected by tracking tools. Optimization finished late November
