During the past few years, Google has been serving its searchers more and more information directly on the search engine results page (SERP), in many cases removing the need to click through to any particular website. There are featured snippets, the Google knowledge graph, buttons to install apps directly, and the Google Maps pack, just […]
Whether you’re about to start posting content on your website for the very first time or have been doing it for years, you should be constantly working on your blog’s content strategy. Why? Simple! A blog content strategy allows you to get organised beforehand so you and your team know what kind of content is […]
After a significant interest in our previous blog post received, we decided to release a new one related to our e-commerce knowledge. Getting customers to know about your business is important, but keeping them is what makes your business sustainable. On average, returning customers are spending twice as much as what new customers do, so […]
It’s January – this special time of the year when we reflect on the previous year and make plans for the upcoming one. If your New Year’s resolution is to grow your e-commerce store, fear not, it is possible! E-commerce sales have been surging over the last years and show no signs of slowing […]
Often when people are asked to describe a product or a service, they often list up the functional traits of what it looks like or how it works. However, when they are asked to describe the brand behind it, they shift towards more symbolic adjectives and talks as if it was a person, or even […]
All companies with a portfolio of brands have a Brand Architecture, but the question is do they have a Brand Architecture Strategy? Most marketeers only think about their Brand Architecture Strategy during times of change such as mergers, acquisitions, launches and when rebranding, as they get forced to look at the bigger picture. This often […]
Fear Not, read our newest #TaksuTips on how to post organic photo carousels when the option doesn’t appear. Last week, we wanted to make a carousel post on Facebook to show our new job opportunities. Should be easy to do right? However, much to our dismay, the option to share a carousel was not available in […]
Hong Kong is a very unique place to market a website. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this post, we look at some of the key elements you should […]
Your B2B blog is a well-oiled sales conversion machine if you post at least once a week, right? Think again! Even the most prolific B2B bloggers might be committing cardinal sins without even realizing it. There are billion-dollar companies with entire fleets of marketers with yawning blind spots on their blog that no one is […]
As of May 2018, Ignite Digital rebranded to Taksu Digital. Our Journey When we founded Ignite Digital, our team consisted of four founders wanting to provide a higher calibre of digital marketing to Hong Kong with the benefit of global experience, and to help “ignite” businesses there. And that was how Ignite Digital was born. […]
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