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Six Tips for Branding in Social Media

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A brand’s presence in social media must not be taken lightly. The ultimate goal for all brand managers and marketers is to have strong brand relationships with your customers, but to get there you must ensure a consistent brand experience throughout your touch points and channels. Therefore you need to have a plan for how […]

Building Strong Brands with the Customer Based Brand Equity (CBBE) Model

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“I would like a strong brand, please” “Thank you for your request. Do you want a bag with that?” No, it is not that easy. Lucky for us, since helping brands grow literally is our job. A strong brand is not something you can get delivered over a counter, it is something you build over […]

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