揀選電郵服務供應商的工作

電郵服務供應商為閣下發送電郵,要挑選一個合適的服務供應商是十分重要。以下是我們的流程:

  • 尋找一個為閣下的業務需要而設的電郵推廣平台
  • 與現有的數據源頭融合
  • 在限期內開始營運

電郵推廣策略

我們的服務涵蓋面廣,從定期通訊至複雜的提示電郵都有。在適當的時間與客戶建立互動的電郵策略是十分重要。以下是我們提供的服務:

  • 為電郵推廣的工作建立清晰的目標
  • 發展有效的電郵推廣策略
  • 訂出吸引客戶的相關內容
  • 組織電郵推廣工作的日程

計劃日程的調整工作

若有需要,我們會調整所有計劃日程,以加強閣下電郵服務供應商的潛力。

  • 創造模板
  • 建立計劃
  • 創造標題及前標題
  • 報告關鍵指標,並以行動作回應

優化及A/B測試工作

時常進行測試工作是十分重要的。而以電郵推廣進行測試有很多的方法。以下是我們所運用的方法:

  • 優化標題、發送時間及內容
  • 通過標題及發送時間的測試,開啟速度的優化工作
  • 透過內容及行動呼籲測試,進行點擊率優化工作

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