透過分析策略,我們可以為閣下的業務提供協助,帶來由數據所帶動的結果。此策略的服務內容包括實踐、報告、對閣下的網絡及應用程式提供意見,當中會高度集中在用戶經驗及轉換速率的優化工作

分析及意見

  • 與閣下業務有關的商業持份者協商,發展、追蹤及報告關鍵績效指標 (KPIs)
  • 審核及推薦現有的與分析有關的實踐工作、設置及報告
  • 提供一系列與用戶體驗、推廣渠道績效及產品轉換率有關的分析及意見
  • 運用Google單張及Excel建立日常自動式報告工作,並直接傳至多個電郵PDF軟件,及度身訂製的面板

轉換率優化服務

  • 分析客戶的參與率及網上行為,以尋找轉換機會
  • 妥善處理行業的最佳習慣、內部體驗,及A/B測試工具,使它們產生槓杆作用,以改善用戶體驗在每一階段的轉換情況
  • 把A/B測試工具與網絡分析工具結合起來
  • 建立架構性優化策略
  • 把客戶分割開來,並使它們個性化,以提供切合客戶需要的服務

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