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The Importance of Writing High-Quality English Content

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When producing content for an international or Western audience, it is absolutely essential for companies to use the correct and appropriate level of written English. Successful organisations spend an enormous amount of time and effort crafting their brand image and content strategy – they truly understand the importance of presenting a carefully thought out image […]

Five B2B Blogging Mistakes That Are Costing You Customers (and How to Fix Them)

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Your B2B blog is a well-oiled sales conversion machine if you post at least once a week, right? Think again! Even the most prolific B2B bloggers might be committing cardinal sins without even realizing it. There are billion-dollar companies with entire fleets of marketers with yawning blind spots on their blog that no one is […]

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