Amazon 付費廣告

我們建立施Amazon廣告策略,以確保電子商務商店在亞馬遜透過有限的廣告預算費增加銷售。 我們幫客戶管理廣告,包括商品推廣, 品牌推廣, 展示推廣, 品牌旗艦店推廣, 和Amazon 需求方平台 (DSP)。

我們的Amazon付費廣告服務包括:

贊助產品和品牌

Amazon的廣告使賣家可以在網站上吸引有針對性的購物者,包括搜索結果的首頁和其他產品的詳細信息頁面。 我們管理特定產品的關鍵字出價,以最大限度地提高預算和效果。 我們的服務包括:

  • Amazon點擊付費廣告宣傳每件產品
  • 將流量吸引到Amazon產品詳細信息頁面
  • 管理自動和手動廣告活動
  • 優化指標包括:訂單數, 營業額, ACos(Amazon 銷售成本)

Amazon DSP

Amazon DSP 是一個需求方平台,使廣告商能夠以編程方式購買展示廣告和視頻廣告。 無需開設亞馬遜商店也可使用這些服務。

  • Amazon DSP 需求方平台提供2類服務:
    • 自助服務
    • 託管服務 (Amazon DSP 需求方平台)
  • 通過Amazon出版商直接庫存服務和第三方廣告交易平台,以編程方式在亞馬遜擁有的網站和手機應用程式(如IMDb)以及領先出版商的網站中吸引受眾。
  • Amazon DSP廣告可以以下任何形式出現:
    • 桌面展示廣告
    • 移動橫幅廣告
    • 移動非頁內廣告
    • 圖片和文字廣告
    • 插播視頻廣告

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