Weibo is China’s largest microblogging platform often referred to as a mix of Facebook and Twitter by people outside of China.
Weibo can provide international businesses with a great opportunity gain new brand awareness due to the levels of high impression share content commands on the platform.
Having a good localised content strategy is important to make Weibo marketing strategies a success and we can provide local Chinese content marketing support for you to ensure your content and brand is localised.
- We can help you set up a Weibo Advertising account for your brand to promote ads and organic content
- 445 million active users
- Diverse range of advertisement options
- High impression shares can be gained
- Charges on a pay per click model
- $1,000 setup fee required for a Weibo official company account
- Offers Regular, Banner, Timeline, Landing Page and Welcome Screen ad format types
Weibo Organic Marketing
- Organic post content strategy recommendations
- Account branding & structure recommendations
- Post management and scheduling
- Hashtag & Keyword Strategy
- Performance Analysis & Reporting