Uber is a well-known car service where users can get a ride on short-term notice. They also offer other services like peer-to-peer ridesharing, taxi cab hailing, food delivery, and a bicycle-sharing system.

Uber is active in over 60 countries and 400 cities worldwide. For this project we assisted the marketing team with SEO keyword strategy and content production for the USA and Latin American sections on their website in English, Portuguese and Spanish.

SEO Content Strategy & Production

Key Deliverables

  • Keyword research and strategy using various research methods and tools
  • Provided existing website and competitor ranking gap performance analysis
  • Content management strategy 
  • Content production of over 1000 pieces of content in English, Spanish and Portuguese by native speakers
  • Translation from English to Spanish
  • Translation from English to Portuguese
  • SEO Competitor analysis in the United States and Latin America

Key Results

  • Provided the ability to gain better organic search visibility for more unique (long tail) search queries
  • Provided internal teams with extensive knowledge and reassurance of how best to create a content strategy for best practice SEO 

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