Uber is a well-known car service where users can get a ride on short-term notice. They also offer other services like peer-to-peer ridesharing, taxi cab hailing, food delivery, and a bicycle-sharing system.
Uber is active in over 60 countries and 400 cities worldwide. For this project we assisted the marketing team with SEO keyword strategy and content production for the USA and Latin American sections on their website in English, Portuguese and Spanish.
- SEO: International SEO Content Strategy, Content Writing & Translation
- Latin America, USA
SEO & Content Strategy
What we delivered
Content Production
- Content production of over 1000 pieces of content in English, Spanish (South American) and Portuguese (Brazilian) by native speakers
- Translation from English to Spanish
- Translation from English to Portuguese
SEO Analysis
- Provided existing website and competitor ranking gap performance analysis
- SEO Competitor analysis in the United States and Latin America
Keyword Strategy
- Keyword research and strategy using various research methods and tools
Key Results
- Provided the ability to gain better organic search visibility for more unique (long tail) search queries
- Provided internal teams with extensive knowledge and reassurance of how best to create a content strategy for best practice SEO
