Shangri-La Boutique provides people with the option to order luxury food and beverages online and deliver it to their door.
They needed to ensure that their two old websites were sunset whilst maintaining all organic search visibility for the main new subdomain and then continue to gain better coverage in the search engines.
- SEO Migration & New Website SEO
- Asia Pacific
SEO Migration & New Website SEO
Key Deliverables
- Analysed Organic traffic of the old and new domains to determine which pages and page types were generating the most traffic and had high value backlinks
- Analysed the organic search performance of close competitor websites offering similar products and services
- Performed in-depth technical audits across all 3 websites (2 old websites and 1 new website) and recommended what technical changes were required to be implemented in order to see improvement in organic search visibility
- Configured new feeds in the Google Merchant Center to enable organic product listings on Google Shopping for key products
- Provided new metadata and content recommendations for all existing pages
- Proposed new category pages to include to target specific search query groups
- Provided different approaches to consider as part of a new SEO link strategy
- Provided a new recommended sitewide URL structure with multilingual and multi country configurations
Key Results
- Shangri-La Boutique was able to showcase products within Google Shopping for the first time
- Provided a clear plan for the web development team to implement technical SEO improvements in order to gain better organic search visibility
- Increased organic search visibility occurred in key country search engines including Hong Kong, Malaysia, Singapore and Taiwan
