Over the years, as a digital marketing agency in Asia gaining experience working with several businesses in various industries in different countries in Asia, we have come across some “traits” that appear to be quite specific to Asian businesses and can sometimes create “barriers” that can restrict them working with businesses with a more Western […]
One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Conducting a content gap analysis is a […]
Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this post, we look at […]
LinkedIn is Discontinuing InMail Message Ads; here’s what you need to know LinkedIn is making significant changes to the way businesses can deliver InMail ads to target customers on its advertising platform, with the discontinuation of InMail message ads from June 1st, 2023. This change comes after InMail ads had already been unavailable in […]
[Updated 22nd May, 2023] Indonesia is a country with a rapidly growing internet user base, businesses must adapt to the unique digital landscape to maximise their marketing efforts. In this comprehensive guide, we will explore the best marketing channels in Indonesia, the most popular advertising marketing channels, and the latest digital marketing trends for 2023. […]
[Updated: 9th May 2023] The amount of available apps in the Google Play Store and the Apple App Store increases on a daily base, and it’s getting harder and harder to get your app to be discovered organically. App Store Optimization (ASO) is more important than ever in 2018, and an increasing number of tools […]
In the last few months, it seems the world has suddenly woken up to the AI revolution that is upon us due the general public discovering something tangible and usable for AI on a mass scale, in Chat GPT It seems the race is on to grab AI Chat/Search market share with Microsoft first out […]
As more and more people are becoming aware of ChatGPT, it may present many opportunities to become more knowledgeable about certain specialist subjects (like SEO) and possibly also help them to complete some SEO tasks for them. For someone like a small business owner who wears many hats, ChatGPT could be a really useful tool […]
We are proud to announce our new partnership with VISA Commercial meaning from the 1st of October 2021 we are offering exclusive offers to businesses across the APAC region who hold a Visa Commercial card and are looking to grow their business online through paid social media advertising. As part of Visa’s desire to provide […]
Online advertising platforms are currently sending out some mixed signals when it comes to promoting cryptocurrency related businesses. So if you are a crypto company you may want to make sure you have a plan B in place by ensuring you always have good organic search rankings by implementing a high-quality SEO strategy on your […]
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